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Journal
What we learn building landing pages that sell — structure, copywriting, market pricing and technical choices. No fluff.
3 July 2026
9 min read
WordPress runs 40% of the web, Next.js powers the fastest sites. For a landing page, which should you choose? An honest comparison: speed, security, SEO and the real 3-year cost.
Read the article →24 June 2026
9 min read
Marketing CPF training courses is among the most regulated in France. Here is what the law and the Caisse des Dépôts impose on your landing page — and how to keep selling anyway.
Read the article →14 June 2026
10 min read
The average landing page converts between 2 and 5%. Here are 12 concrete levers, ranked by impact, to get above 7% — without a full redesign.
Read the article →5 June 2026
10 min read
Coaching sells differently from a product: people buy a person and a transformation. Here is the exact structure of a coaching sales page, annotated section by section.
Read the article →26 May 2026
9 min read
From €59 to €10,000, the price gap for a landing page is dizzying. An honest comparison of the 4 options — freelancer, agency, page builder, template — and how to choose.
Read the article →15 May 2026
9 min read
An effective landing page is not a matter of inspiration: it is a structure. Here are the 9 essential sections, the psychology behind each one, and how to write them.
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