Landing page pricing on Webflow, Wix or Framer: the no-code builder comparison

Webflow, Wix, Framer, Squarespace: no-code builders have become the most visible route to a landing page without code. Their pricing grids look alike — a free teaser plan, a monthly "site" plan, tiers that climb with features — but the actual cost structure differs a lot between tools, and above all it differs from what you imagine when signing up. This article extends our general landing page price comparison by focusing on this family of tools. One principle first: comparing seriously requires a table, not an impression. Research on online purchase decisions backs this up — a study by Häubl and Trifts published in 2000 in Marketing Science showed that shoppers who use a structured comparison matrix make objectively better decisions while considering fewer, more relevant options (study on Google Scholar). So let's build that table.

How builders structure their pricing

They all work on subscriptions, but the tiers aren't triggered by the same things. At Wix and Squarespace, the tier mostly depends on the site type: brochure, e-commerce, marketing features. For a simple landing page with your domain and no platform ads, the entry paid plan is enough — on the order of €10–20 a month. At Webflow, the logic is two-layered: a "site" plan to publish (comparable to the others for a landing page), and a "workspace" plan if several people build — that second layer is what surprises teams. At Framer, positioning is close to Webflow with an aggressive entry plan, but form and CMS features push you up a tier quickly. In every case, remember the rule: the advertised price is the price of the page that does nothing. As soon as it collects leads, connects to an email tool or crosses a traffic threshold, you move up a tier.

The comparison in one table

The last row is the most important and the least discussed: on every builder, stopping payment means the page disappears. The monthly cost isn't gradual ownership, it's rent. Over 24 months — a reasonable horizon for a landing page backing a durable offer — even the entry tier comfortably exceeds the one-time price of a premium template, as detailed in our article on maintenance costs.

The costs that pile up along the way

• The domain: often free the first year, then renewed at a higher price than at a standard registrar. Buy it separately if you can.
• Forms and leads: capped submissions on entry plans, email integrations reserved for higher tiers.
• Traffic: entry plans cap bandwidth or visitors; an ad campaign that takes off can force an upgrade at the worst moment.
• Testing features: A/B testing, where it exists at all, is almost always locked to expensive plans — even though it's a landing page's first optimisation tool, as our A/B testing guide explains.
• Multiple pages: the day you need a thank-you page, a legal page and two campaign variants, some plans count every page.

So — builder or template?

No-code builders have two genuine strengths: visual editing without depending on anyone, and speed for someone who never wants to see code. If your landing page changes every week and files give you hives, the subscription is justified the way rent is justified. Conversely, if the page is stable — one offer, one form, testimonials, the classic pattern from our anatomy of a landing page that converts — you're paying every month for an editor you no longer open. A Next.js template flips the equation: a one-time cost, free deployment on Vercel, full code ownership, and static-site performance that directly serves your conversion rate. The right choice depends less on the tool than on how often your page actually changes.