Freelance landing page rates: the 2026 grid, item by item

Ask three freelancers for a landing page quote and you will receive three unrelated amounts: €350, €1,200, €2,800. None of them is robbing you — they are simply not selling the same thing. To compare comparable quotes, you need to understand how a freelancer builds a price: a day rate multiplied by days of work. Let's break down both. (For the big picture — freelancer vs agency vs template — see our general price comparison.)

French market day rates in 2026

A web profile's day rate depends on experience and specialty. Ranges observed on French platforms (Malt, Comet) and in direct contracts:

How many days for a landing page?

A serious landing page — not a minimal capture page — represents 2 to 5 days of work. Here is the typical breakdown any honest quote should reflect:

Hence the reading rule: below €500, there are not 3 days of work inside. The provider starts from an existing template and recolours it — not a bad thing in itself, but better to know it (and sometimes, better to buy the template yourself — see below).

What must be included — and what is billed extra

• Included in any serious quote: mobile mockup, one revision cycle (2 rounds), go-live, browser compatibility, transfer of source files.
• Often billed extra: copywriting (+€500 to €1,500), A/B variants (+20 to 30% per variant), CRM or payment integrations (+€150 to €500 each), custom illustrations or photos.
• Almost never included: maintenance and post-delivery tweaks — clarify the hourly rate for future changes before signing.
• To demand in writing: ownership of the code and design files. Some WordPress freelancers bill the page but keep the plugin licences — a detail that costs dearly at the first disagreement (our quote guide lists every clause to check).

The red flags that should make you walk away

• A portfolio made of Dribbble mockups but no page actually live — ask for URLs and test them on mobile.
• No question about your offer or your customers in the first exchange: a landing page is built on an argument, not a colour palette.
• A one-line quote (“landing page: €1,500”) with no breakdown — impossible to compare or negotiate.
• Delivered pages that take more than 3 seconds to load on mobile: check their work with PageSpeed Insights before signing.
• The promise of a page “converting at 15%”: nobody can guarantee a conversion rate without knowing your traffic and your offer.

Three levers to pay less without sacrificing quality

1. Provide the copywriting

Copy represents up to a third of the budget when delegated. Nobody knows your customers better than you: write a serious first draft (promise, objections, proof) and have it merely rewritten. Saving: €500 to €1,000.

2. Arrive with a validated structure

The mockup is the longest item. If you impose a proven structure — the 9 sections that convert — the freelancer goes straight to execution design. Saving: 0.5 to 1 day of the day rate.

3. Start from a premium template the freelancer adapts

The most effective lever: buy a professional template (€89 at LanderKit) and pay the freelancer only for the adaptation — copy, colours, images, go-live. That is 3 to 6 hours of work instead of 3 to 5 days, i.e. €200 to €500 instead of €1,500 to €3,000. The design and conversion structure are already there; a coaching template or a real-estate lead page comes with its sections, FAQ and form in place. Many freelancers gladly accept: shorter mission, faster-satisfied client. And if you are the freelancer: the 10-template bundle at €229 covers all your clients, multi-project licence included.

One last piece of advice: whatever the amount, judge a quote by its transparency. A freelancer who details their days, shows live pages and writes down in black and white what is included is always worth more — and always costs less — than a round number with no explanation.