PDF guide · US + EU · 2026
Selling from a Landing PageSales page, checkout and consumer rules, in the order the buyer lives them.

21-page PDF guide · in English
€29
PDF · one-time payment · VAT included
Secure payment by Stripe · card, Apple Pay or Google Pay · One-time payment · Instant download
You pay → instant access + email → findable at any time (Find my purchases) · Questions: admin@tech-bharat.com
Instant download after payment; the link is also e-mailed. Refunded within 14 days on simple request.
A block-by-block sales page plan; Stripe Payment Links, Checkout, embedded form or PayPal, with what each can and cannot do; price display rules in the US and the EU; information due before the order; subscriptions under ROSCA, state laws and EU rules; refunds, the EU 14-day right and its digital-content exception, and the 2026 withdrawal function; money-back guarantees; reviews, testimonials and urgency under the FTC rules and the EU blacklist; confirmation, sales tax and VAT; and measurement.
- A4 pages
- 21A4 pages
- chapters
- 15chapters
- latest edition
- Oct 2026latest edition
This guide also exists in French: Vendre depuis une landing page — page de vente et paiement, guide 2026
What you get
- 21 A4 pages — real table of contents below, clickable sources
- US and EU side by side — FTC rules and guides, ROSCA, Consumer Rights and Unfair Commercial Practices Directives
- Checkout setups compared — Payment Links, Checkout, embedded form, PayPal — from Stripe's documentation, dated
- Subscriptions and refunds — ROSCA, state auto-renewal laws, EU digital-content exception and 2026 withdrawal function
- Reviews and testimonials — FTC fake-review rule (16 CFR 465), Endorsement Guides, EU blacklist
- Copy templates — offer block, consent line, subscription line, guarantee, confirmation email
- 34-point checklist — page, order, refunds, payment, tax, measurement
Preview: real pages of the PDF

Cover 
Checkout setups 
Refunds
VerifiedReviewed by industry professionals
Checked on every update. Reviewed by pros.
- deliverables checked: up-to-date ZIP, one access per product
- 30deliverables checked: up-to-date ZIP, one access per product
- articles checked: no broken internal link
- 429articles checked: no broken internal link
- automated tests of payment and access
- 27automated tests of payment and access
The method
- 1Primary sources: official texts and ad platforms' help pages, never a summary of a summary.
- 2Every rule linked to its source, every study to its verified DOI.
- 3Dated editions: guides last updated November 2026.
Built from the texts and frameworks of:
- Légifrance
- EUR-Lex
- CNIL
- DGCCRF
- AMF
- ACPR
- ORIAS
- FTC
- FCC
Contents
Table of contents
21 pages · Edition of October 23, 2026
- 1. How to use this guidep. 3
- 2. Anatomy of a sales pagep. 5
- 3. Choosing how to take paymentp. 6
- 4. Showing the pricep. 8
- 5. Information before the orderp. 9
- 6. Subscriptions and free trialsp. 10
- 7. Withdrawal and refunds for digital productsp. 11
- 8. Money-back guaranteesp. 12
- 9. Reviews, testimonials and urgencyp. 13
- 10. After paymentp. 14
- 11. Sales tax and VATp. 15
- 12. Measuring the salep. 16
- 13. Copy you can adaptp. 17
- 14. Checklistp. 19
- 15. Sourcesp. 21
Who it is for
- Freelancers and agencies building a sales page and wiring payment for a client.
- Creators and founders selling a guide, template, course or subscription from one page.
- Developers choosing between payment links, hosted checkout and an embedded form.
14-day money-back guarantee
One email is enough for a full refund, no questions asked. The file downloads right after payment and the link is emailed to you.
Why this guide
What it adds
Free articles cover either conversion or compliance; this guide follows the buyer from the first screen to the confirmation email, with the rule that applies at each step in two legal systems.
Rules are tied to their texts (CFR parts, U.S. Code, EU directives) and dated, including 2024-2026 changes (fake-review rule, negative option rule status, EU withdrawal function).
No invented conversion lifts: two peer-reviewed studies (Blake et al. 2021 on fee disclosure; Moorthy & Srinivasan 1995 on money-back guarantees), read for what they show.
In pictures



Illustrative photos, published by their authors under a free licence.
The complete guide — €29
Selling from a Landing Page — sales page & checkout guide 2026. 21 pages.
Need the strategy and copy too? Landing Page Strategy Kit — €79
Secure payment by Stripe · card, Apple Pay or Google Pay · One-time payment · Instant download
You pay → instant access + email → findable at any time (Find my purchases) · Questions: admin@tech-bharat.com
Payment and delivery
Pay with confidence, get it right away
How it works
- 1. You pay on Stripe
- 2. You download the .zip right away
- 3. The link and your invoice are emailed to you
A question before you buy? Clément Lacaille, LanderKit's publisher, answers himself: admin@tech-bharat.com
Checkout by Stripe
Card, Apple Pay or Google Pay on Stripe's checkout page: your card details never go through our servers.
Instant access
Download from the confirmation page, link emailed to you, purchases findable at any time.
One-time payment
VAT included, no subscription, invoice sent by email.
14-day money-back guarantee
Full refund on a simple email to admin@tech-bharat.com, no questions asked.
Prices VAT included. Terms of sale · Legal notice
FAQ
Questions before buying
Related articles
- Ebook sales page: structure and worked example
- Stripe or PayPal on a landing page
- Money-back guarantees on a landing page
- Tax-excluded or tax-included pricing
- Strikethrough pricing and discounts
- Delivering a digital product after purchase
Other guides
- All English guides in one purchase — €109
- Landing page réglementée (in French) — €29
- Formulaires de landing page (in French) — €24
- Paid ads landing pages — €29
- SMS opt-in landing pages — €24
- Email sign-up landing pages — €24
- Landing page d'inscription e-mail (in French) — €24
- Vendre depuis une landing page (in French) — €29
- Landing page tracking — €39
- Page Builder Exit Kit — €49
- Personalized landing pages in Next.js — €39
- Webflow Landing Pages Playbook — €39
- A/B test de landing page (in French) — €39
- Landing page A/B testing — €39
- SEO d'une landing page (in French) — €29
- Landing page SEO — €29
- Kit wireframe de landing page (in French) — €19
- Landing page wireframe kit — €19
Is it up to date?
It is dated October 23, 2026. Rules in motion (the FTC Negative Option Rule) are described with their status on that date and a link to re-check.
Do I have to use Stripe?
No. The guide compares setups; the detailed examples use Stripe because it is the most common on landing pages, and PayPal is covered.
Is there a French version?
Yes: a separate guide written for French law (Code de la consommation).
What format is it?
A 21-page A4 PDF in a ZIP file, downloadable right after payment, with a link sent by e-mail.
Can I use it for client work?
Yes, for your projects and your clients' projects. Reselling or publishing the PDF is not allowed.
What if it does not help?
Write to us within 14 days and we refund you.