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PDF guide + spreadsheet · 2026

Landing Page Tracking & MeasurementGA4, Meta Ads, UTM and call tracking: numbers you can defend.

Cover of the guide Landing page tracking

20-page PDF guide · in English

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The complete measurement plan for a landing page: which GA4 events to fire and when, which ones to mark as key events, how Consent Mode v2 and the Meta Pixel consent switch work, how to send the Conversions API without double counting, what Meta's link clicks and landing page views really measure (including views modelled without a Pixel), a UTM convention with its spreadsheet, call and WhatsApp click tracking, click IDs and CRM statuses for offline imports, a 30-point pre-launch QA and a one-page monthly report.

A4 pages
20A4 pages
chapters
14chapters
latest edition
Oct 2026latest edition

What you get

  • 20 A4 pages — real table of contents below, clickable sources
  • UTM spreadsheet (xlsx) — rules, source and medium vocabulary with the GA4 channel each pair lands in, link generator with formulas, link log
  • GA4 event schema — recommended events, naming rules, key events, dataLayer code fired on confirmed success
  • Consent Mode v2 — the four signals, default and update code, basic vs advanced, Meta Pixel consent
  • Meta Pixel + CAPI — deduplication with event_id (48-hour window), server payload example, Events Manager checks
  • Link clicks vs landing page views — Meta's definitions, modelled views without a Pixel, the 2026 click attribution change, gap diagnosis table
  • Call and WhatsApp tracking — click events code, Google Ads call conversions, dynamic numbers and consent, call log
  • 30-point QA checklist + monthly report — before launch and after every page change; one-page report with reconciliation

Preview: real pages of the PDF

  • Cover of the guide Landing Page Tracking & Measurement
    Cover
  • First page of the chapter on Meta Pixel and Conversions API deduplication
    Pixel + CAPI

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deliverables checked: up-to-date ZIP, one access per product
30deliverables checked: up-to-date ZIP, one access per product
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The method

  1. 1Primary sources: official texts and ad platforms' help pages, never a summary of a summary.
  2. 2Every rule linked to its source, every study to its verified DOI.
  3. 3Dated editions: guides last updated November 2026.

Built from the texts and frameworks of:

  • Google Analytics Help
  • Google Ads Help
  • Meta for Developers
  • Meta Business Help Center
  • EUR-Lex
  • CNIL

Contents

Table of contents

20 pages · Edition of October 28, 2026

  1. 1. How to use this guidep. 3
  2. 2. The measurement plan on one pagep. 4
  3. 3. GA4 events and key eventsp. 5
  4. 4. Consent Mode v2 and the cookie bannerp. 7
  5. 5. Meta Pixel + Conversions API with deduplicationp. 9
  6. 6. Link clicks vs landing page viewsp. 10
  7. 7. UTM conventionp. 11
  8. 8. Call and WhatsApp click trackingp. 13
  9. 9. Click IDs, CRM statuses and offline importsp. 14
  10. 10. Why the numbers never matchp. 15
  11. 11. Worked example: a quote-request pagep. 16
  12. 12. Pre-launch tracking QA: 30 pointsp. 17
  13. 13. The monthly reportp. 18
  14. 14. Sourcesp. 19

Who it is for

  • Freelancers and agencies who deliver landing pages and have to explain why Meta, GA4 and the CRM show different numbers.
  • Marketers and founders running Google Ads or Meta Ads to a page they control.
  • Developers who receive a tracking brief and need exact events, parameters and test steps.

14-day money-back guarantee

One email is enough for a full refund, no questions asked. The file downloads right after payment and the link is emailed to you.

Terms of sale

Why this guide

What it adds

Free tutorials cover one tool at a time; this guide connects GA4, Google Ads, the Meta Pixel and Conversions API, UTMs, calls and the CRM into one plan, with the reconciliation between them.

Every rule is dated and tied to the official help page or text, including the 2025-26 changes (landing page views modelled without a Pixel, Meta's March 2026 click attribution change, GA4 key events).

Ready to use: the UTM spreadsheet, the 30-point QA, the monthly report and the code snippets; research on ad measurement (Gordon et al. 2019; Lewis and Rao 2015) instead of promised lifts.

In pictures

Statistics dashboard open on a laptop
Statistics dashboard open on a laptop. Photo: Carlos Muza kmuza, CC0
Traffic charts on a laptop screen
Traffic charts on a laptop screen. Photo: Luis Llerena, CC0
Smartphone in hand in front of a laptop
Smartphone in hand in front of a laptop. Photo: Alejandro Escamilla alejandroescamilla, CC0

Illustrative photos, published by their authors under a free licence.

The complete guide — €39

Landing Page Tracking & Measurement Guide — GA4, Meta Ads, UTM, call tracking (2026). 20 pages.

Need the strategy and copy too? Landing Page Strategy Kit — €79

Get the guide — €3914-day money-back guarantee

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How it works

  1. 1. You pay on Stripe
  2. 2. You download the .zip right away
  3. 3. The link and your invoice are emailed to you

A question before you buy? Clément Lacaille, LanderKit's publisher, answers himself: admin@tech-bharat.com

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FAQ

Questions before buying

Related articles

Other guides

Is it up to date?

It is dated October 28, 2026 and covers GA4 key events, Consent Mode v2, current Meta Conversions API deduplication, landing page views without a Pixel and Meta's March 2026 click attribution change. Interfaces change: every rule links to the official page to re-check.

Do I need to code?

The plan, the definitions, the QA checklist and the report need no code. The GA4, consent, click-tracking and hidden-field chapters include short code examples to paste or hand to a developer.

What format is it?

A 20-page A4 PDF and an Excel spreadsheet (xlsx, also opens in Google Sheets and LibreOffice) in a ZIP file, downloadable right after payment, with a link sent by e-mail.

Does it overlap with the paid ads playbook?

The paid ads playbook covers the page itself (policies, message match, Performance Max URLs) and gives tracking two chapters. This guide is entirely about measurement, in more depth, with the spreadsheet, the QA checklist and the report.

Can I use it for client work?

Yes, for your projects and your clients' projects. Reselling or publishing the PDF and the spreadsheet is not allowed.

What if it does not help?

Write to us within 14 days and we refund you.